Tried, tested, and proven true, our process combines extensive user research, strategic insight, and experience-focused design
to develop websites that engage users and deliver meaningful results.
We launch every eCommerce project by conducting stakeholder meetings and analyzing data and industry trends to understand your business better. Understanding your market is just as vital as knowing your business – our team focuses on your ideal customers’ needs, problems, and motivations, discovering their interests and what affects their shopping behavior.
It takes a team to develop a strategy. After we finish our research, our website strategists put together a multi-disciplinary team to gather insights and choose a strategic direction. Once we’ve determined the best course of action, we present our findings and suggestions to your team and outline the next steps to developing your eCommerce website.
Based on our strategy, the user experience team will create a site map, which is the starting point for your site’s structure and hierarchy. At the same time, our team will compile a list of specifications and technical requirements for the site to ensure it works as expected after development. Once a structure has been put in place, the user experience team will create wireframes that show page layout and interaction. This will help ensure that every scroll and click is a positive and cohesive experience.
Design is where the everything truly comes together. Starting with an investigative session, we work closely with your team to define your eCommerce website’s style. Wireframing enables our designers to bring your concepts to life by creating vibrant mockups of important site pages for desktop, mobile, and tablet.
This is the part where our team turns concept into reality, breathing life into our designs and adding all the features needed to ensure optimal performance.
As part of the development process, we provide quality assurance and testing to ensure your eCommerce website is fully operational. We’ll run tests on over 100 checkpoints to assess your website’s reliability, performance, and security. Once that’s done, we’re ready to launch.